Debbie Atha had a dream that went like this: Gregarious woman approaching 30 quits her well-paying pharmaceutical sales job in England to move to the B.C. Interior to invest her time and money building a dude ranch.
"I had an early midlife crisis," she allows. "I wanted to do something special."
And why not? The province had billed itself as Super Natural, the Best Place on Earth, a land where the government is officially committed to doubling tourism revenues by 2015.