British Columbia’s first conference on rural tourism

The Thompson Okanagan Tourism Association (TOTA) is joining with educators and researchers from Thompson Rivers University (TRU) School of Tourism as well as Shuswap Tourism, Aboriginal Tourism B.C., Western Diversification Canada, and the Tourism Research Innovation Project (TRIP), to sponsor an important conference to assist communities around the region in finding ways to develop their tourism opportunities.

The conference is being organized by the REDTREE Project – a research initiative based at Thompson Rivers University’s (TRU) School of Tourism. The project helps communities impacted by the mountain pine beetle to diversify their economies through developing tourism. Tourism operators, researchers, tourism officials and marketing professionals will hear experts in sessions on a variety of topics, including cultural tourism, aboriginal tourism, agri-tourism, geo-caching, mountain-bike tourism, trails systems, social media marketing, and a range of case studies. Major Sessions on global trends and sustainable tourism will be presented by internationally renowned futurist and tourism authority Anna Pollock. Interactive discussions, presentations and hands-on mobile workshops will allow attendees to return to their communities with practical and valuable information.

The conference is being held at the Talking Rock Resort and Quaaout Lodge on Little Shuswap Lake between Kamloops and Salmon Arm and is directly related to the work underway by the REDTREE Project and the ongoing work of the Tourism Research Innovation Project (TRIP). The event is being made possible primarily through funding from Western Economic Development Canada’s Community Economic Development Initiative.